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Molly Goddard, makes Frilly Dresses

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Molly Goddard

What started out as an excuse for a party – Molly Goddard’s first collection was put together in six weeks for £500 and shown off schedule – became a business almost by accident. “I had no production plan, it was just fun. It was in a church hall in Mayfair. Somehow Dazed & Confused and i-D covered it. I thought I would get a job from it – but I didn’t think I’d get sales.”

Quickly Dover Street Market, the influential multi-brand store set up by Rei Kawakubo of Comme des Garçons, put in an order, as did I.T in Hong Kong. “I spent all my youth going to Dover Street and feeling very intimidated,” she says. “I was almost too scared to look at things but now I know everyone is so friendly there and interested in you.” They even gave her a window.

Goddard (a former intern for John Galliano and Meadham Kirchoff) spent the next few months working morning till midnight cutting, smocking and sewing until the orders, for more than 80 dresses, were complete. She didn’t even have a studio – she did it all from a small spare room in her parents’s house in Ladbroke Grove in west London.

Collection  S/S 2015

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It was her mother who taught Molly Goddard to sew. “She used to make loads of clothes for me and my sisters in gingham, rickrack and frills. For our birthdays she would always make us something, like a skirt.”

While Goddard was at school, around the age of 15, she did a week’s work experience with designer Giles Deacon. “I didn’t have a clue who he was or how successful he was till I left and saw him in Vogue,” she says. Later she did a BA (Bachelor of Arts) in fashion knit. 

As a student at Central Saint Martins, Goddard became obsessed with the smocking that made her feel nostalgic for the dresses her mother made for her as a child. She likes children’s clothes; she has kept many of her own and collects vintage outfits as inspiration. She is drawn to garments that don’t fit properly, that are slightly too small, like the shrunken jumpers she designs. When she joined the MA (Masters of Arts) course, a tutor told her about the Sally Stanley smocking machine – a 1950s contraption with tiny needles that get threaded up and ruche the fabric into tight gathers. She started to experiment with the technique but struggled with the course.

Collection A/W 2015

Molly Goddard AW 2015

Molly Goddard AW 2015

Molly Goddard AW 2015

Molly Goddard AW 2015

Molly Goddard AW 2015

Molly Goddard AW 2015

“I couldn’t keep up and I was very miserable,” she says. “The month before the big deadline when you have to show your work, I didn’t sleep. The stress we were under was so intense. I was quite relieved that I had failed because it meant I had a way out.”

 As it turned out, leaving the MA was the making of her. Perhaps it was the fact that she was making a collection just for the fun of it that gave Goddard her joyful USP (unique selling proposition). The resulting look was dishevelled bohemian crossed with punk princess, and it hit a nerve. “It’s not precious,” says Sarah Mower, renowned fashion critic for Vogue.com. “It’s pretty but never frou-frou. I’ve seen very grown-up women wearing her things. This is not just for awkward 19-year-olds: it can be glamorous.

Collection S/S 2016

Molly Goddard S/S 2016

Molly Goddard S/S 2016

Molly Goddard S/S 2016

Molly Goddard S/S 2016

Molly Goddard S/S 2016

There is of course a danger that the famously fickle fashion pack will get bored with voluminous party dresses. But Goddard is in no hurry to reinvent herself just yet. “It’s really lucky to have an instant signature but it was never conscious,” she says. And with that she disappears in a cloud of tulle.

Collection A/W 2016

Molly Goddard aw 2016

Molly Goddard aw 2016

Molly Goddard aw 2016

Molly Goddard aw 2016

Molly Goddard aw 2016

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Molly Goddard is a recipient of NEWGEN

Created by the British Fashion Council in 1993 New Generation (NEWGEN) is one of the most internationally recognised talent identification schemes which continues to showcase and promote new designer businesses today.  The scheme has been sponsored by Topshop since 2001 who have been integral in nurturing emerging talent in London.NEWGEN offers catwalk designers financial support towards their show costs and the opportunity to use the BFC Catwalk Show Space. Others receive sponsored presentation & installation funding and a timeslot in the ‘NEWGEN pop-up Showroom’ to showcase their collections. This offers an important introduction for young UK-based designers to influential press and buyers from around the world. NEWGEN also provides business and mentoring support through the BFC in partnership with DLA Piper, Baker Tilley and Lloyds TSB.

Since NEWGEN’s inception, its roll call includes Alexander McQueen, Boudicca, Matthew Williamson, Julien Macdonald and more recently Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou, Meadham Kirchhoff, Simone Rocha, J.W.Anderson & Christopher Raeburn.

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molly-goddard
Official website:   http://mollygoddard.com/
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Terence Donovan, from East End Boy to Sixties Fashion Photographer to Film Director

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Selfportrait Terence Donovanself portrait Terence Donovan

Terence Daniel Donovan (14 September 1936 – 22 November 1996)[1] was an English photographer and film director, best remembered for his fashion photography of the 1960s and the video clips he directed for Robert Palmer. No one was better at capturing partly-dressed models in expensive hotel bedrooms. The Alaia-clad mannequins strutting to Robert Palmer’s hit Addicted To Love – for which he was nominated one of Vanity Fair’s ‘Men of the Decade’ in 1989 – seemed to epitomise everything that Terence Donovan represented.

In June 1971, Nova magazine ran “Is There Any Truth in the Rumour?”, three pages of black-and-white fashion photographs by Donovan. The feature was about blazers, an ostensibly uninspiring subject for London’s most adventurous magazine for women.

But Donovan’s photographs, knowing and ironic, made the story a classic of the new wave. Rejecting Sixties zaniness and high colour, he made a set of images which were closer to street documentary than high fashion photography. Models were photographed in harsh black and white, standing in the courtyard of a block of council flats, waiting in front of the post office, sitting on a bleak concrete flight of steps.

The women were beautiful and the clothes classic, but the settings gave the twist to the story. You could say it was a metaphor for Donovan himself, a lorry driver’s son turned celebrity from the Mile End Road. In “Is There Any Truth in the Rumour?”, Terence Donovan was not only revisiting his past, but also paying homage to it, acknowledging the dour and fragile glamour of inner-city London while making intricate comedy at the expense of the haute bourgeoisie.

The famous Julie Christie photographs, 1962

JULIE-CHRISTIE-II-1962-1-Terence Donovan

JULIE-CHRISTIE-I-1962-1-Terence Donovan

The transformation of East End boy into charismatic Sixties celebrity is an enduring myth of London life. But there is some truth in the cliche. As many photographers from the 19th century onwards had proved, the close- knit streets of the East End, the crowded marketplaces, the expanses of the docks and a remarkable history of deprivation and resilience were inspiring visual catalysts. For those born and brought up there, the overwhelming urge was to escape.

Terence Donovan’s route out was by way of a time-honoured East End profession – the print. After leaving secondary modern school at the age of 11, Donovan signed on for a course in blockmaking at the London School of Engraving and Lithography in Fleet Street. He was fascinated by the world of the press, its speed, its influence and its glamour.

By the age of 15, he had discovered photography and soon afterwards joined the studio of John French, painter, designer and (from the mid-1940s) leading fashion photographer.

cecilia hammond,1961Cecilia Hammond,1961An unpublished shot of Alejandra Dolfino, photographed by Terence Donovan for British Vogue, February 25 1986Unpublished shot of Alejandra Dolfino, Bish Vogue, February 1986

Cecil Beaton, by then ageing and somewhat weary of the image-making business, was cautious in his assessment of the new generation of fashion photographers, warning that “often there is a danger that young photographers who meet with wide popular success quite suddenly are pushed further than they can naturally go”. He admired Donovan’s fashion photographs as “strong, stark” and was clearly fascinated by the way he managed to make his young models “look as if they were were wearing soiled underwear”.

Along with David Bailey and Brian Duffy, Donovan captured, and in many ways helped create, the Swinging London of the 1960s: a culture of high fashion and celebrity chic. The trio of photographers ( nicknamed “The Terrible Three” by  Beaton) socialised with actors, musicians and royalty and found themselves elevated to celebrity status. Together, they were the first real celebrity photographers.

Fashion PhotographyGrace Coddington, Harper's , April 1964Grace Coddington, Harper’s 1964  Terence Donovan
Terence Donovan

French Elle, 1966

Terence Donovan

terence Donovan

Twiggy, photographed by Terence Donovan for Woman's Mirror, August 27 1966

By 1959, Donovan had set up his own studio. He had learnt much from John French, but was determined to establish his own style and to compete for work in the new markets which were opening up in the soon-to-be-swinging London. Two magazines, Queen and Town, though conservative enough when compared to the later iconoclasms of Nova, were open to new ways of thinking about fashion. In Queen’s Mark Boxer and Town’s Tom Wolsey, the new generation of fashion photographers found enthusiastic supporters.

“It was working for Town,” Donovan told the fashion historian Martin Harrison in 1991, “that really got me started and got me a name.”

For a story on men’s suits published in Town in 1960, Donovan took his model to a gasworks and pictured him against the harsh ironwork and angular structures, juxtaposing the soft and the hard, the luxurious and the evreyday. It was a strategy in picture-making that he would adopt time and time again.

Terence DonovanOther, more traditional magazines were soon eager to adopt the new London style. Young editors at Queen and Town moved on to work in the expanding British edition of Vogue, and commissioned Bailey, Duffy and Donovan to make spreads. But the enduring legend of the Swinging London photographer was created not on the pages of the fashion magazine, but rather in celluloid, in that emblematic Sixties film, Antonioni’s Blow Up (1966), a peculiar mystery story with a young fashion photographer as its central character. For ever after, in the minds of the British public, every fashion shoot would be seen as an inevitable prelude to sex and every fashion photographer as cool, totally heterosexual and utterly charismatic. As the American critic Owen Edwards wrote in 1973.

Blow Up was one of those fairly ordinary movies that had the good fortune to appear at precisely the magic moment, crystallising the longings of an enormous audience. 

In 1974, Donovan travelled up to Manchester to speak to a group of photography students at Manchester Polytechnic. He told the students that, some time before, he had bought three identical suits so that he would no longer have to decide what to wear in the morning. Having to think about his appearance, he said, got in the way of the important things in life. He also advised his audience never to work for an employer, but simply “to find something you want to do, and get someone to pay you to do it”.

Donovan’s biography does not appear in the traditional histories of art and photography. Not until the 1990s did fashion photography assume a cultural importance which went beyond the fashion pages. He moved away from photography and into film production in the early Seventies and became a half-forgotten Sixties hero irrevocably trapped within a myth. Prominent women like the Princess of wales, Margaret Thatcher and the Duchess of York still sought him out in the hope that his photographic alchemy would still work wonders, and usually they were right.

 Diana, Princess of Wales by Terence Daniel Donovan, 1987

Diana, Princess of Wales by Terence Daniel Donovan

 Diana, Princess of Wales by Terence Daniel Donovan, 1990

Terence Donovan both challenged fashion photography and took it for what it was, an imperfect, compromised and inevitably comic set of contradictions with which we are endlessly complicit. Donovan knew that there are never any completely new ideas in fashion photography, only a constant recycling and adaptation, a process of finding the image to suit the Zeitgeist, and making us believe that we have discovered something completely new. Secrets shared on a grandly public scale, fairy stories told with skill, comedy and a certain austerity, tarnished tiaras among the East End grit.

Terence Donovan died London 22 November 1996.

Portraits

Mary Quant, 1966Mary Quant, 1966Terence StampTerence Stampnorman parkinsonNorman ParkinsonMaggie SmithMaggie Smith
Brian Ferry, 1996Brian Ferry, 1996
Barry_RyanBarry Ryan
kate mossKate Moss
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Book

terence-donovan-fashion

Terence Donovan Fashion

Terence Donovan was one of the foremost photographers of his generation–among the greatest Britain has ever produced. He came to prominence in London as part of a postwar renaissance in art, fashion, graphic design and photography, and–alongside David Bailey and Brian Duffy (photographers of a similar working-class background)–he captured and helped create the Swinging London of the 1960s. Donovan socialized with celebrities and royalty, and found himself elevated to stardom in his own right, and yet, despite his success and status, there has never been a serious evaluation of Donovan’s fashion work: he allowed no monographs to be published during his lifetime. Terence Donovan Fashion is therefore the first publication of his fashion photographs. Arranged chronologically, and with an illuminating text by Robin Muir (ex-picture editor of Vogue), the book considers Donovan in the social and cultural context of his time, showing how his constant experimentation not only set him apart, but also influenced generations to come. Designed by former art director of Nova magazine and Pentagram partner David Hillman, and with images selected by Hillman, the artist’s widow Diana Donovan and Grace Coddington, creative director of American Vogue, this volume is indisputably a landmark publication in the history of fashion photography.
Terence Donovan (1936-1996) is regarded as one of the foremost photographers of his generation. From the beginning of the 1960s until his death more than 30 years later, he shot regularly for magazines such as Vogue, Elle and Harper’s Bazaar. He also directed some 3,000 commercials, the 1973 movie Yellow Dog and numerous music videos, for Robert Palmer’s “Addicted to Love” and “Simply Irresistible” among others.

cecilia hammond,1962.png aCecilia Hammond, 1962
cecilia hammond,1962Cecilia Hammond, 1962
Cindy Crawford, 1988Cindy Crawford, 1988
police woman, 1983Police Woman, 1983
Nancy Kwan, photographed by Terence Donovan for British Vogue, October 1 1963.Nancy Kwan for Britisch Vogue, 1963Twiggy, 1967Twiggy,1967
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Info:

Wikipedia

http://www.theguardian.com/
http://www.independent.co.uk


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The Apple Boutique, only lasted eight Months

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The Apple StoreApple Shop just before opening

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The Apple shop was a retail store located in a building on the corner of Baker Street and Paddington Street, Marylebone, London. It opened on 7 December 1967 and closed on 30 July 1968. The shop was one of the first business ventures by The Beatles’ newcomer Apple Corps.

The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create “a beautiful place where beautiful people can buy beautiful things”. In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word “boutique”, but the venture has come to be popularly called the “Apple Boutique“.

The Apple Boutique windowApple Boutique window

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The launch party on 5 December 1967 was attended by John Lennon and George Harrison with their wives, as well as Eric Clapton, Jack Bruce, Cilla Black and Kenneth Tynan, who were sipping apple juice as the shop had no alcohol licence.7th December 1967 Jenny Boyd, sister in-law of Beatle George HarrisonJenny Boyd, sister in-law of Beatle George Harrison

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Lennon’s friend Peter Shotton managed the store with Pattie Boyd’s sister Jenny Boyd. The Apple shop was a financial disaster. Theft was endemic. Customers helped themselves to the stock, as did staff members, who had difficulty determining which things people had come in with and which they had picked up in the shop. The ethos of the venture and those operating it was antipathetic to making accusations of shop-lifting or of calling for the police. The Fool’s members also made a habit of taking their choice of the merchandise.

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The Mural

dbc8df8689ab47765619b90ca69b9981The Fool 

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During the 60’s three Dutch designers, Mr. Simon Posthuma, Ms. Josje Leeger, and Ms. Marijke Koger had an initially successful fashion boutique called the Trend in Amsterdam. It was closed due to financial problems. Simon and Marijke wandered around Europe before moving to London where they met Simon Hayes and Barry Finch. Hayes became the business manager while Finch joined the 3 Dutch designers who became known as “The Fool.” Pattie Harrison was familiar with them and even wore some of their designs. How it all started is not clear, but in September 1967 the Beatles gave The Fool 100,000 pounds to design and stock the first outlet of a planned national chain of “Apple” shops. 

Barry Finch employed art students to paint a psychedelic style mural, designed by The Fool, across the building’s facades between 10 and 12 November 1967. The concept was borrowed from the painting of the facades of the Lord John shop in Carnaby Street, albeit executed to a figurative design with greater density and color.

Lord John shopLord John shopThe fool outside the Apple Boutique.The Fool outside the Apple Boutique The Beatles' Apple Boutique (after The Fool's psychedelic murals were painted overThe Apple Boutique after The Fool’s psychedelic murals were painted over

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Westminster City Council had not, however, granted consent for the mural, which could be construed as an advertisement, nor had a licence to do this been sought from the landlord, the Portman Estate. Complaints from local traders resulted in the Council issuing Apple with an enforcement notice to paint over the façade mural. In addition, the Portman Estate were prevailed upon[by whom?] to enforce the terms of the lease.

Apple Boutique Fashion, designed by The Fool

Apple Boutique Fashion

Apple Boutique Fashion

Designed by The Fool, 1960s.

Between 15 and 18 May 1968 the façades were duly painted white with the word “Apple” in cursive script painted on each fascia. This transformation and shift in style from the florid “psychedelia” of the original mural, already anachronistic by the end of 1967, to the minimalism of the “approved” scheme prefigures the contrast in record cover design between that of Sgt. Pepper’s Lonely Hearts Club Band released in June 1967 and that of The Beatles to be released in November 1968.

Inside the Apple Boutique

Apple Boutique

Interior of Apple Boutique, 94 Baker Street, London. Photograph by Peter Mitchell, 1967.

In an interview conducted for The Beatles’ Anthology, George Harrison said of the artwork: “If they’d protected it and the painted wall was there now, they would be saying, ‘Wow, look at this. We’ve got to stop it chipping off.’ But that’s just typical of the narrow minds we were trying to fight against. That’s what the whole Sixties Flower-Power thing was about: ‘Go away, you bunch of boring people.’ The whole government, the police, the public — everybody was so boring, and then suddenly people realized they could have fun. Once we were told we had to get rid of the painting, the whole thing started to lose its appeal”.

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The Failure and Closing

The retail business lost money at an alarming rate, due to (among others) the shop-lifting, eventually running to £200 000 and the shop was closed on 30 July 1968.

Jenny Boyd (bottom) with Beatle wives Pattie Harrison, Cynthia Lennon and Maureen Starr modelling Apple boutique designs, 1968Jenny Boyd (bottom) with Beatle wives Pattie Harrison, Cynthia Lennon and Maureen Starr modelling Apple boutique designs, 1968

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The night before the closing The Beatles, their wives and girlfriends came to take what they wanted. The next morning it was announced that all the remaining stock was to be given away on the basis of one item per person. In his interview on The Beatles’ Anthology george Harrison describes the event: “We ended up giving the contents away. We put an ad in the paper and we filmed people coming in and grabbing everything”. Word spread quickly and the shop was empty within hours. The public, numbering in the hundreds nearly rioted trying to get their share and the police attended.

e328be65134e124098950553becb746aOne item per person were given away

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Marijke Koger & Simon Posthuma 
Jackie magazine
1970Marijke Koger & Simon Posthuma 
Jackie magazine, 
1970

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info:

Wikipedia

http://www.strawberrywalrus.com/applestore.html

http://dandyinaspic.blogspot.nl/2012/11/the-fool-beatles-and-story-of-apple.html


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C.Z. Guest, one of America’s Classic Beauties & first Fashion Icon Award winner

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C.Z. GuestWearing oatmeal tweed Mainbocher, ph. Irving Penn 1952

A muse to artists like Andy Warhol and Salvador Dali, C.Z. Guest was one of the first true fashion icons. The socialite who also became a fashion designer later in life was the first among the select list of CFDA Fashion Icon Award winners. Named in the International Best Dressed List Hall of Fame in 1959.

C.Z Guest

Short Biography

Lucy Douglas “C. Z.” Guest  (born Cochrane) was an American stage actress, author, columnist, horsewoman, fashion designer, and socialite who achieved a degree of fame as a fashion icon. She was frequently seen wearing elegant designs by famous designers like Mainbocher. Her unfussy, clean-cut style was seen as typically American.

She was born on February 19, 1920 in Boston. Her brother called her “Sissy” and she transformed that into “C.Z.” Mrs. Guest’s father died when she was 6. She was educated by tutors and later graduated from the Fermata School in Aiken, S.C. She made her debut in 1937, and was voted the glamour girl of the Massachusetts North Shore in a contest held in 1939, which prompted a brief fling as a showgirl. She appeared in a 1943 revue on the roof of the Ritz-Carlton in Boston and in a revival of the Ziegfeld Follies on Broadway in 1944. She spent six months in Hollywood attending 20th Century Fox’s studio school but never appeared in a film.

In Mainbocher's La Galerie floral dress and jacket and double-strand pearls, 1950Mainbocher's La Galerie floral dress and jacket, 1950

”My ambition was to be a successful enough actress to get myself thrown out of the Social Register,” she once said. ”I had no talent at all but I enjoyed every minute of my experience.” It was also during this period that she took off for Mexico, where Diego Rivera painted her as a nude odalisque. When she became engaged to Mr. Guest, her portrait, which had reportedly been displayed in a Mexico City bar, was bought by her fiancé’s family.

Mrs. Guest’s interest in horticulture began when she was a child following the family gardener around her parents’ estate on the North Shore of Boston. Embarking on a writing career relatively late in life, she was the author of books on gardening and a children’s book, ”Tiny Green Thumbs.” She also wrote a syndicated weekly column that appeared in 350 newspapers across the nation.

Capote, Diana Vreeland & C.Z. Guest (1968).C.Z.Guest, Truman Capote & Diana Vreelend

Mrs. Guest began her writing career while recovering from a horseback riding accident in 1976. While she was convalescing, frequent telephone calls from friends about their gardening problems prompted her first book, ”First Garden,” which was illustrated by her ”very dear friend” Cecil Beaton and which had an introduction by another ”dear, dear friend,” Truman Capote.

C.Z.Guest by Cecil beaotnPortret by Cecil Beaton

Beaton and Capote were only two in a legion of celebrities and jet-setters who surrounded Mrs. Guest throughout her vivid life. When she was married in 1947 to Winston Frederick Churchill Guest, an international polo star, heir to the Phipps steel fortune and a second cousin of Winston Churchill, the ceremony was held at the home of Ernest Hemingway in Cuba, with Hemingway serving as best man.

Until Mr. Guest’s death in 1982, the couple was prominent in international social circles, hunting in India with the Maharaja of Jaipur and frequently entertaining the Duke and Duchess of Windsor, who subsequently became godparents of their children, Cornelia and Alexander.

C.Z. Guest and the Duchess of WindsorWith the Duchess of Windsor

 C. Z. Guest was considered one of America’s classic beauties. The writer Jill Gerston once described her this way: ”With her pale skin, blue eyes, ash-blond hair and trim figure, she is cut from the same cool, silky cloth as Grace Kelly. It is a patrician beauty that is indigenous to socially registered enclaves like Palm Beach and Southampton, a sporty, outdoorsy look that eschews makeup, hairspray and anything trendy. She has an outspoken, coolly self-assured manner and a throaty, well-modulated voice with a trace of a British accent.”

In 1962, Time magazine did a lengthy article on American society and apotheosized Mrs. Guest on its cover as the model of horsy high society. She posed in front of her Long Island estate wearing a button-down shirt and tie and jodhpurs, a sleek hound at her side, the personification of old-guard chic. Truman Capote once described Mrs. Guest as the incarnation of understated elegance and said she was ”a cool vanilla lady.” John Fairchild, then publisher of Women’s Wear Daily, described her as ”Southampton, Long Island American, Ivy League blond.” British Vogue said she had ”the face of a flower.”

C.Z Guest in cover Time magazine

Often adorned by Mainbocher, Givenchy and Adolfo Dominguez., she was chosen by the New York Dress Institute as one of the best-dressed women in the world early in the 1950’s and remained on the list for years until her elevation to the Fashion Hall of Fame.

On of the Best Dressed Women in early 1950’s

C.Z. Guest

C.Z.Guest

C.Z. Guest, photo by Peter Stackpole, October 1947

C.Z.Guest

C.Z.Guest

C.Z. Guest

C.Z. Guest photographed by Cecil Beaton for Vogue

C.Z. Guest

Mrs. Guest was also the designer of a small fashion collection introduced in 1985 and at the time made up principally of cashmere sweaters. ”I will only sell what I like to wear,” she said after her sweaters had been displayed flung casually around the shoulders of models at the semiannual show of the designer Adolfo Dominguez. A limited sportswear line was licensed in 1986 and in 1990 she came out with a fragrant insect repellent spray and other garden products.

Mrs. Guest died on November 8, 2003

C.Z. Guestph. Bruce Weber.

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‘I’ve always felt that having a garden is like having a good and loyal friend,” C.Z. Guest once said.

Salvador Dalí - Portrait of C. Z. Guest, 1958Salvador Dalí - Portrait of C. Z. Guest, 1958

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info:

Wikipedia

http://www.nytimes.com/2003/11/09/nyregion/c-z-guest-society-royalty-dies-at-83.html


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Betty Brosmer, “the Most Gorgeous Body of 50s”

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Betty Brosmer

Beauty queen of 1950s Betty Brosmer started her model career at the age of 13. The result was more than impressive – she has won over 50 beauty contests, has appeared on magazine covers more than 300 times, her image decorated more than a hundred calendars, billboards across the country, and she was the highest paid model. She was a forerunner of such stars as Marilyn Monroe and Jayne Mansfield. Her phenomenal measurements: 38-18-36 (in inches) and 96-45-91 in centimeters gave her the title “The most gorgeous body of 50s”.

It’s speculated that Betty achieved her tiny waist with a little help from the practise of corset training, also known as waist training, waist reduction or tightlacing, for moulding a pronounced and significantly smaller waist, altering the shape of the ribcage in extreme cases and moving internal organs out of their original positions.

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Short Biography

Betty Brosmer

Betty Brosmer (born on August 2, 1935) lived her early childhood in Carmel but later, from about the age of ten, grew up in Los Angeles. Naturally small and slight of frame, she embarked on a personal bodybuilding and weight training regimen before she was a teenager. Raised as a sports fan by her father, she excelled in youth athletics and was “something of a tomboy”.

A photo of Betty appeared in the Sears & Roebuck catalog when she was 13 years old. The following year she visited New York City with her aunt and posed for pictures with a professional photographic studio; one of her photos was sold to Emerson Televisions for use in commercial advertising, and it became a widely-used promotional piece, printed in national magazines for several years thereafter.

Betty Brosmer

Betty Brosmer

Betty Brosmer

Betty Brosmer

Betty returned to Los Angeles and was soon asked to pose for two of the most celebrated pin-up artists of the era, Alberto Vargas and Earl Moran. Encouraged, her aunt took her back to New York City again in 1950, and this time they took up residency. Betty built her photographic portfolio while attending George Washington High School in Manhattan. Despite her age, over the next four years she found frequent work as a commercial model, and graced the covers of many of the ubiquitous postwar “pulps”: popular romance and crime magazines and books. As she explained, “When I was 15, I was made up to look like I was about 25”. Some of her most famous photo work during this period include glamour appearances in Picture Show, People Today, Photo and Modern Man. She was also employed as a fashion model, and in 1954 posed for Christian Dior.

Betty Brosmer

Once Betty was 16 years old, the most prestigious titles which could beauties in 50s get, like a magnet attracted to the California model, “Miss TV”, “Miss Jones Beach,” “Miss figure”, “Miss blue eyes”, and so on.

Betty was pursued by Playboy magazine for an exclusive pictorial, and a photo shoot was set up in Beverly Hills. The resulting picture set was rejected, however, after she declined to do any nude posing: “I wore sort of a half-bra or low demi-bra with nothing showing … and that’s what I thought they wanted.” Playboy threatened a lawsuit over the alleged breach of contract, but ultimately relinquished the case. The photos were eventually sold to Escapade magazine and published in its anthology issue Escapade’s Choicest. She never did any nude or semi-nude modeling throughout her long career: as she explained later in life, “I didn’t think it was immoral, but I just didn’t want to cause problems for others … I thought it would embarrass my future husband and my family”.

Betty Brosmer

She managed to win over 50 beauty contests! Her image appeared regularly in the magazine advertising, trade catalogs, on milk cartons and roadside billboards. One month, her photo was printed directly on the cover of the eight national magazines. She has managed to become the uncrowned queen of the world of magazine covers.

Betty became the first model, who had the rights on all her photos, got a percentage every time her photo was published. Marilyn Monroe became a commercial phenomenon after 1955. Since 1948, the standard of female beauty was Betty. She performed the title role in the development of pin-up, creating an image of a playful girl. Her long-term success prepared the launch of a new star – Marilyn Monroe.

Joe WeiderJoe Weider would become Betty's husband in 1961
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April 24, 1961 26-year-old Betty marries a famous bodybuilder and bodybuilder, co-founder of the International Association of bodybuilding, the creator of the Mr. and Ms. Olympia, Joe Weider and she takes her husband’s surname.

They lived together for a lifetime, and wrote many books on bodybuilding and fitness, in 1981 Betty and Joe co-wrote the “Book of Weider bodybuilding for women”, it’s still a leading speaker on these topics.

They say she suggested her husband to look at the Austrian champion – Arnold Schwarzenegger. Thanks to her, “The Terminator” was settled in neighboring cottage of Weider. This was her who pushed him to the movie screen.

Betty Brosmer with Arnold SchwarzeneggerBetty Weider (Brosmer) with Arnold Schwarzenegger
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Betty developed her talent to business: in the 70s she jointly actively engaged in trading real estate. Power Exerciser huge sales were due to the fact that a new product was advertised by the couple “Arnold Schwarzenegger – Betty Weider”.

Joe Weider died in 2013, and Betty is now alone, and she still looks perfectly. Years passed her. She remains a star, immersed in the arms of the most muscular men of the planet.

Betty Brosmer

official website: http://www.bettyweider.com/

betty-brosmer-magazine

Betty Brosmer

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A story about an even tinier waist:

Mr. Pearl, Ethel Granger and Stella Tennant, what a waist…..

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info:

Wikipedia

http://www.messynessychic.com/

http://www.bettybrosmer.com/


Filed under: stories

Ulyana Sergeenko, Couture Collector & Street-Style Star turned Designer

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Ulyana Sergeenko

Ulyana Sergeenko (born 30 August,1981 in Kazakhstan, Russia), the wife of billionaire insurance oligarch, Danil Khachaturov, first came to the fashion world’s attention, not as a designer but as an elite shopper. From around 2011, she graced the front row of the couture shows, diligently attending Dior, Valentino and Jean Paul Gaultier, among others, and just as diligently changing her outfits several times a day.  With her old school glamour (big swooshy skirts, small, feminine waists, and  limousine-only shoes) she became one of  the first social media style stars and according to her telling, soon grew frustrated that pieces she had collaborated on with designers  were later appearing in collections with no credit given to her contributions……

Ulyana Sergeenko Street Style Star

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

Ulyana Sergeenko

So she did what any sensible billionaire fashionista would do and launched her own label. And not in an unassuming, quiet way with private one-to-one appointments, but with a full catwalk attack.

While it’s impossible to estimate her commercial success (like all couture labels, this one is uncommunicative when it comes to  the nitty gritty of actual numbers), it undeniably has its followers, not least among them fellow Russian Natalia Vodianova who, being married to Antoine Arnault, son of Bernard, has her pick of LVMH’s sprawling stable of high end French designers.

Natalia Vodianova in Ulyana Sergeenko couture

Natalia Vodianova in Ulyana Sergeenko couture

natalia vodianova wearing ulyana sergeenko couture

Sergeenko’s front row featured Carine Roitfeld, Grace Coddington, and a coterie of her own high-spending countrywomen, who give Sergeenko a standing ovation when she comes out for her bow. Clients are Beyonce, Dita von Teese, Kim Kardashian, Lady Gaga and around 160 or so other.

The make of these clothes – all produced in Moscow, where Sergeenko employs some 100 seamstresses – is impressive, often highlighting traditional Russian crafts. As for the aesthetics: these veer towards the traditional: wasp waists, sweetheart necklines, richly embellished fabrics. Her collections embraced its Russian heritage – flounced gypsy skirts, pixilated embroideries, filmy, puff-sleeved negligees, hand-made lace tunics – and a richesse of bustiers.

What Sergeenko lacks in formal training, she makes up for with conviction.

Fall 2011 Collection

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Fall 2012 Collection

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Spring 2013 Collection

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Fall 2013 Collection

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Spring 2015 Collection

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Spring 2016 Collection

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official website: http://ulyanasergeenko.com/

ulyana-sergeenkoUlyana Sergeenko
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info:

wikipedia

http://www.telegraph.co.uk

http://www.vogue.com/fashion-shows/fall-2012-couture/ulyana-sergeenko


Filed under: stories

Battle of Versailles, 
the Most Glamorous Night in Fashion 
History (Book & Documentary)

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back & front cover book

The Battle of Versailles: The Night American Fashion Stumbled into the Spotlight and Made History 

On November 28, 1973, the world’s social elite gathered at the Palace of Versailles for an international fashion show. By the time the curtain came down on the evening’s spectacle, history had been made and the industry had been forever transformed. This is that story.

Conceived as a fund-raiser for the restoration of King Louis XIV’s palace, in the late fall of 1973, five top American designers faced off against five top French designers in an over-the-top runway extravaganza. An audience filled with celebrities and international jet-setters, including Princess Grace of Monaco, the Duchess of Windsor, Paloma Picasso, and Andy Warhol, were treated to an opulent performance featuring Liza Minnelli, Josephine Baker, and Rudolph Nureyev. What they saw would forever alter the history of fashion.

Models at VersaillesModels at Versailles

The Americans at the Battle of Versailles- Oscar de la Renta, Bill Blass, Anne Klein, Halston, and Stephen Burrows – showed their work against the five French designers considered the best in the world – Yves Saint Laurent, Hubert de Givenchy, Pierre Cardin, Emanuel Ungaro, and Marc Bohan of Christian Dior. Plagued by in-fighting, outsized egos, shoestring budgets, and innumerable technical difficulties, the American contingent had little chance of meeting the European’s exquisite and refined standards. But against all odds, the American energy and the domination by the fearless models (ten of whom, in a groundbreaking move, were African American) sent the audience reeling. By the end of the evening, the Americans had officially taken their place on the world’s stage, prompting a major shift in the way race, gender, sexuality, and economics would be treated in fashion for decades to come. As the curtain came down on The Battle of Versailles, American fashion was born; no longer would the world look to Europe to determine the stylistic trends of the day, from here forward, American sensibility and taste would command the world’s attention.

Pulitzer-Prize winning fashion journalist Robin Givhan offers a lively and meticulously well-researched account of this unique event. The Battle of Versailles is a sharp, engaging cultural history; this intimate examination of a single moment shows us how the world of fashion as we know it came to be.Models at The Battle of Versailles Bethann Hardison , left, at the Battle of Versailles

 

Book preview  by writer Robin Givhan:.

The most glamorous night in fashion 
history—one that put American 
designers, once and for all, on the map.

On the evening of Wednesday, November 28, 1973, as guests began arriving at Versailles, the palace glowed under a full moon and through a scrim of light snow—the first dusting of the season. Red-uniformed, saber-wielding gendarmes flanked the gilded gates, along with some 100 footmen in 18th-century white-powdered wigs and livery. The evening’s host, Marie-Hélène de Rothschild, dressed in a green ostrich-trimmed gown by Yves Saint Laurent and with solitary diamonds pinned in her thick hair, greeted her noted guests, brushing kisses on the cheeks of the French and offering handshakes to the Americans.Marie-Hélène de Rothschild wearing YSL, with Grace KellyMarie-Hélène de Rothschild wearing YSL, with Grace Kelly

The pale blue invitations with gold script had announced that the Grand Divertissement à Versailles—a lavish fundraiser for the palace and the first chance for striving American designers to test their creativity against their legendary French counterparts—was to begin promptly at 9 p.m. The dress code was black tie for men and long gowns for women.

The Versailles gala was unabashedly, unashamedly jaw-dropping. “The hype of the thing was enough to make your eyeballs go up into your head,” recalls the Texas socialite Lynn Wyatt. “You opened your eyes and you were just blinded by the splendor and beauty.” guests pre-party at Maxim's held by Baron Alexis 
de RedéGuests at  pre-party at Maxim’s held by Baron Alexis 
de Redé

For the American designers—Anne Klein, Stephen Burrows, Bill Blass, Halston and Oscar de la Renta—walking to their private boxes in the Théâtre Gabriel felt like entering the Colosseum to be devoured by the lions. The Grand Divertissement à Versailles had not been organized as a competition, but due to media attention and human nature, it had become just that. The American designers, who’d said yes to the show because it promised to bring them publicity, now just wanted to survive it with their dignity intact. They’d spent days fighting with one another and wrestling with sets, music, and choreography that were still in disarray. Their music was canned. They’d booked their models—10 of whom were African-American—on the cheap and had agreed to share them. Would the young women have enough stage presence to bring the clothes to life? Would they all be able to hit their marks?

The French designers—Yves Saint Laurent, Hubert de Givenchy, Emanuel Ungaro, Pierre Cardin, and Christian Dior’s Marc Bohan—went big. Their production was sweeping. It carried the weight of tradition. They had booked Josephine Baker and Rudolf Nureyev. But while the Americans worried they’d be dwarfed by the French spectacle, the French, who’d expected to easily dazzle and then gloat, worried that they’d overreached.

Entertainers will often talk about the perils of being over-rehearsed and how it sucks any sense of spontaneity and serendipity from a performance. The Americans had nothing to fret about in that regard. Their dress rehearsal had been cursory at best. Liza Minnelli, wearing Halston’s gray wide-leg trousers and camel-colored turtleneck, with a red sweater draped around her neck and a fedora atop her head, pep-talked the three-dozen models toward confidence for the opening number, an adaptation of “Bonjour, Paris.”holding-battle-at-versaillesLiza Minnelli performing at the Battle of Versailles

“I’m going to run out onstage and hit the first note, and you run out behind me,” Minnelli told them. “The more natural it looks, the better—just like people on the street seeing the Eiffel Tower for the first time. Tap each other on the shoulder: You’re not modeling; you’re acting. Make it look as natural as possible.”

The models trotted out after her in a panoply of quintessential American sportswear contributed by the participating designers, all in shades of beige: peacoats, trenchcoats, pleated skirts, pullover sweaters, shirtwaist dresses with their collars popped, easy trousers, and hats—broad-brimmed, tipped to the side, pulled snug over the ears. The only backdrop was a last-minute sketch of the Eiffel Tower by the illustrator and set designer Joe Eula. As Minnelli hit the final notes, Blass’s assistant, Tom Fallon, who was -backstage, heard the audience applaud and cheer. Minnelli came racing backstage. “My God!” she exclaimed. “We got them.”

Now the trick was to not lose them.Pat Cleveland being fitted by Stephen BurrowsPat Cleveland being fitted by Stephen Burrows

Anne Klein was up first. The designer put model Barbara Jackson in a beige leotard with cap sleeves—little more than a bathing suit, really. “She had me lead the group of models downstage. She wanted me to run down toward the audience, and then she said, ‘Kick your leg up!’ She wanted people to just see all legs,” Jackson recalls. “I wasn’t as flamboyant as Pat Cleveland or Billie Blair. I had a little funky quality to my walk. I would come out with a big grin on my face—happy to be there. I was very happy to be there. Ebony Fashion Fair was my training ground, and it was more entertainment and not just showing fashion…You just wanted to walk to the beat of that music and flip your hair.”

It was quite a start for the Americans.Oscar de la Renta showOscar de la Renta show 

Klein’s so-called Africa collection included black shirts, pleated skirts with abstracted elephant prints, djellabas, loose-fitting shirtdresses with drop shoulders, and sexy two-piece dresses with coordinating turbans. While the French models had walked with regal, self-conscious slowness, hands on hips, making precise pivot turns, the Americans were moving to the rhythms of prerecorded contemporary music. Klein used the soundtrack from Scorpio Rising, a 1963 cult film about gay Nazi biker culture that included songs by Elvis Presley, Martha Reeves and the Vandellas, and Ray Charles—artists embedded in American popular culture.

The choreographer Kay Thompson, who had starred in the 1957 fashion film Funny Face and who was Minnelli’s godmother, had insisted that the models move at top speed. “Zoom, zoom, zoom! One, two, three! It was completely different from any kind of show,” recalls the journalist Enid Nemy, who was covering the event for The New York Times. andy warholAndy Warhol at The Battle of Versailles

Originally, each designer had planned to show about 70 looks, but Blass forcefully argued for ruthless editing, believing a few well-chosen garments would have a bigger impact. Still, even with only about 20 looks each, that amounted to at least 100 exits. The models had to make whiplash-fast changes with the help of a few assistants—many of them amateurs recruited for the evening. Nicole Fischelis was a 21-year-old French kid working in the Paris buying office of Saks Fifth Avenue when one of the store’s executives enlisted her help in getting the models dressed. “I couldn’t say no,” Fischelis remembers. “To be in Versailles and to be backstage and have a view of what was going on—it was a big coup.”

The backstage area was expansive, but it was crowded and dark. There were close to 300 stagehands, models, and assistants passing through.Donna Karan, who at the time was Klein’s design assistant, was backstage, too, six months pregnant and so overwhelmed by the stress of managing Klein’s models that she started having what she described as “pre-labor contractions.” In particular, she had to get Blair out of one garment and into the next. Pronto. “Literally half of me was being undressed and half was dressed,” Blair says. “When you finished a passage, right offstage they were standing there with the next garment.

It only worked because the clothes were simple. “You pulled them on,” Karan says. “There were no zippers.” Unlike the French styles, with elaborate hooks and eyes that practically required a lady-in-waiting to fasten, the American clothes were designed for a quick-moving, independent woman. This was fashion’s future in the wings of the Théâtre Gabriel: a woman getting dressed fast and furiously.Pat Cleveland and Oscar de la Renta atPat Cleveland and Oscar de la Renta

Klein had gotten the American segment off to a rousing start. It wasn’t the clothes that made everyone snap to attention, however. Klein didn’t design showstoppers. Grace Mirabella, then the editor of Vogue, who was in attendance that night, described them as “any woman’s” kind of clothes. People didn’t remember how the garments looked, but they couldn’t forget their attitude—or that of the models. They were snappy. 

Burrows was up next. The French, with their couture models, had shown beautiful clothes worn by restrained women. Burrows was about to set those women free. He and the photographer Charles Tracy had choreographed the entire segment in a matter of minutes. Each model walked out individually wearing one of Burrows’s wildly colorful, body-conscious matte jersey gowns. There were halter dresses that hung from the neck by little more than a thread. Others were pieced together from a rainbow of fabric so that they exploded like fireworks on the models’ bodies. The rippling hems gave the garments a sensual energy.  Stephen BurrowStephen Burrows colorful show

Burrows had managed to get all of his favorite mannequins for the show; the group was predominantly African-American. The music cued up: Al Green’s “Love and Happiness.” Burrows eschewed disco in favor of soul, with its irresistible rhythms, deeply felt groove, and sensuality. Whenever he had a fashion show, Burrows loved to egg the models on, telling them to have fun and to cut loose. He did not alter that philosophy for the formality of Versailles. In fact, he encouraged them to really have fun.

Oozing attitude and confidence, Alva Chinn strutted out in a rippling four-tiered toga. She’d left conservative Boston for New York in search of freedom and adventure. That path had taken her to France—and there she was, on the stage at Versailles in front of an audience of swells. Sashaying into the spotlight with her head thrown back, she had arrived at a place she had never imagined.Pat Cleveland wearing Stephen Burrows. Photograph by Charles Tracy.Pat Cleveland wearing Stephen Burrows. Ph. by Charles Tracy.

Amina Warsuma, another black model, didn’t feel nervous. She had worked in Europe before, and she loved it. It seemed like home. She’d always felt under scrutiny in the United States, under pressure to reach a version of perfection that she could never quite achieve. In France, she could be herself. She let the music guide her. Norma Jean Darden, a Sarah Lawrence College graduate, was swaddled in a long color-block coat. She was pleased with herself, and it showed. Karen Bjornson had been trying to figure out how best to show off her bubblegum-pink dress, with its multiple slinky tiers, each finished in a lettucelike hem. She’d been watching Cleveland’s whirling charisma. The vitality was contagious. Bjornson, who was usually more reserved on the runway, was invigorated. The shy girl from the Midwest began to stride to the beat of the music.Stephen Burrows’s illustration of lettuce-edge dresses for Coty fashion show, 1973.Stephen Burrows’s illustration of lettuce-edge dresses

The Americans were on a tear. They were controlling the clothes, bending them to their will. There was no way the clothes could be stiff or static, not as those limber young bodies put them to work.

In hindsight, the kind of extravagant movement that occurred on the Versailles stage was a caffeinated version of what was happening on the New York runways of young designers like Clovis Ruffin. It was akin to the sort of posing and posturing, representing a delight in the clothes, in the woman, and in the sheer pleasure of touting one’s own glory that was the hallmark of the Ebony Fashion Fair road show and that continues at amateur fashion shows in the basements of black churches, at sororities on college campuses, and elsewhere. In 1973, Burrows was emblematic of a moment when fashion was connecting to women in ways that were both emotional and practical. In one of his dresses, a woman’s body was free. And she was on her own, for better or worse.

One of the last models to appear was Bethann Hardison. She stalked out wearing a long yellow woven dress—Burrows’s homage to Paris couture—her androgynous figure rocking from side to side in a proud swagger. She arrived downstage and fixed the audience with a death stare. And then she swiveled, the train swirling out behind her. “Bethann walked like a gangster!” Tracy exclaims. “We all backed away.” Burrows and a guestStephen Burrows, seated left

As the segment unfolded, Cleveland was revving up backstage. She would be the last model to make an exit in Burrows’s segment. Her dress, with its angled, color-block bodice, had a long, full train, and she began spinning before she even stepped out from the wings. When she emerged into the light, she was whirling like a top. She kept going, faster and faster, with the fabric of her dress fanning out around her tiny frame. As she got closer to the edge of the stage, the entire audience held its breath. She was twirling so fast it seemed as though she might spin right off the stage. She came to the very edge. And stopped. A perfect landing.

Then, as Burrows and Tracy had planned, all the models who had lined up at the back moved toward the front one last time en masse. They were an army of Technicolor creatures, swaddled in feathers, and styled like exotic birds. When they were as close to the audience as they could get, they froze. And they posed.

“It was the beginning of voguing. They were giving crazy attitude,” Tracy says.

The audience shouted its approval, and programs flew into the air like confetti.Models Bethann Hardison and Daniela Morera with designer Stephen Burrows at VersaillesModels Bethann Hardison and Daniela Morera with designer Stephen Burrows at Versailles

“Burrows made such an impact. It was, ‘Wow!’ There was none of that old regime,” Nemy says. “He was the breakout star because of everything about it: the models, the clothes. They were clothes that I liked a lot and wanted to wear.”

If the American designers were an Olympic relay team, Burrows had just given them a tremendous lead before passing the baton to Blass.

For his Great Gatsby–meets–Deauville collection, Blass relied on Cole Porter and re-created the glittering sophistication of the café society upon which the designer had built his business. His dresses fell to midcalf and had a retro glamour; they were not skin-baring and sexy. His models wore little sculptural hats with elegant netting that shielded their eyes. Even his daytime suiting had a sheen of untouchable sophistication, thanks to the tailored wool jackets that topped slim skirts dripping in sequins.

Blass also had Billie Blair.Battle of Versailles

Fallon’s only job—at least the only one that mattered—was getting Blair onstage. As he searched through the freeway of traffic that was whirring backstage, he was frantic. “Where the fuck is Billie Blair?” Fallon called out to no one and everyone. Then he suddenly saw a flash of sequins and found her standing exactly in place. Everything was moving so quickly, she didn’t even have time to reassure him as she raced to make her cue.

Blair’s hair was a glistening cap of marcel waves, and she bore an eerie resemblance to Baker. She carried a single cigarette in a holder. Smoke floated skyward; her head tilted up at a haughty angle. She was draped in jersey and sable. “When I put on a Bill Blass—the fur and the fabric and the fit—you couldn’t tell me I wasn’t the most elegant, complete woman. You couldn’t tell me anything else,” she says.Halston at The Battle of VersaillesHalston’s  segment

With the start of Halston’s segment, the Americans moved full-throttle into evening wear. The star designer had cast his portion of the show with his favorite models and his famous friends. The choreography that Thompson, along with Eula, had devised was simple but dramatic. The models positioned themselves onstage in the pitch dark, and as the spotlight landed on each woman, she suddenly became animated. She would show the clothes and freeze. And then her part of the stage would return to darkness, and the spotlight would illuminate someone else.

Halston’s music was the moody theme from the 1969 Luchino Visconti film The Damned. The clothes were after-hours sexy. Some were elegant; others were nearly scandalous. Shirley Ferro wore a sleeveless gown that swooped seductively to reveal the curve of her lower back. Nancy North was drenched in a sequined gown with a neckline that plummeted to her waist. Bjornson’s voluptuous dress was cut on the bias and benefited from her theatrical pirouettes. Elsa Peretti and Chris Royer posed together, holding cigarettes tucked into long, thin holders.A guest, Elsa Peretti, Halston, and Marisa Berenson celebrate the Battle of Versailles. Photograph by Reginald GrayA guest, Elsa Peretti, Halston, and Marisa Berenson celebrate the Battle of Versailles. Ph. by Reginald Gray

Chinn’s one-shoulder toga revealed her naked breast, with only a feather boa providing a hint of cover. Marisa Berenson’s sequined gown was see-through. China Machado’s gown—a term used loosely here—had no bodice, but rather a large feather fan set in silver that she held at her chest.

The choreography in Halston’s portion of the show took full advantage of the wide, deep stage, creating a cinematic tableau to rival the best of Hollywood. He was counting on his boldfaced names to impress his audience. But Halston had made one miscalculation. While Berenson, whose maternal grandmother was the Paris-based designer Elsa Schiaparelli, was a recognizable part of the jetset, the celebrity of all the others was lost on the predominantly French audience.Battle of Versailles

“They were next to the black girls who knew how to walk,” recalled a gloating Oscar de la Renta. “And they were flat.”

Still, Halston had done enough to keep the audience entertained, which was no easy feat since it was by then almost midnight.

In the finale of the American show, de la Renta had Blair playing the part of a seductive magician. His soundtrack was “Love’s Theme,” an instrumental soul-meets-disco song by Barry White’s Love Unlimited Orchestra. It began with the rat-a-tat-tattapping on cymbals and swelled into an easy dance rhythm with lush strings and insistent drums. And out walked Blair in a filmy green gown, a kind of glamorous caftan, to play fashion’s mesmerizing illusionist.Models show designs by Oscar de la Renta at the 1973 Versailles showModels show designs by Oscar de la Renta

She dramatically pulled a pink scarf out of her palm and five models emerged wearing pink chiffon gowns. She produced a lilac scarf and five models swanned across the stage cloaked in lilac.

Fischelis, finally able to take a breather from her dressing duties, peeked out and got a look at what was unfolding onstage. “The model was moving with so much grace,” she recalls. “She was different from the French way. There was a ray of light shining down on her, and she was just moving her arms above her.”

The clothes were positively spare compared with de la Renta’s more recent work, which is far more ornate. At Versailles, his gowns were ethereal. For his finale, the models filed out in a rainbow-colored serpentine line—Chinn, Cleveland, Warsuma, North, and the rest. “At the end of my show, people were standing and clapping,” de la Renta said. “In Paris, they’d never seen girls walking to music. No one had seen people move in that way…There was some magic to it.”halstonwapoElisabeth Taylor, Halston & Liza Minnelli

Minnelli returned to the stage to wrap everything up. She performed the title song from Cabaret in Halston’s black cocktail dress, which was dripping with bugle beads. Then the models joined her, gorgeous in black dresses from all the designers, to sing “Au Revoir, Paris,” which Thompson had written for the occasion. “Au revoir, Paris! Au revoir, mes amis!” sang de la Renta, as he remembered how he had savored the final moments of the show.

As the curtain came down, the audience of French elite jumped to its feet. Thunderous applause and wild bravos reverberated off the walls of the massive theater. The Americans were astounded.

“The indelible impression was the stunned reaction of the French,” Nemy recalls. “The French came out with the old-glory backgrounds and those kinds of clothes. After that, the Americans came out with incredible youth—and it was like night and day. I didn’t watch the show as much as the audience reaction. I’d seen the dress rehearsal. This was a mostly French audience. I couldn’t believe what was -happening.” The guests were both vocal and physical, shouting their bravos from the great boxes of the Théâtre Gabriel and beating their hands in applause. The battle of VersaillesAudience at Battle of Versailles

“The American team won because of Kay Thompson,” says Pierre Bergé, Saint Laurent’s partner. “It was like a Broadway production, more or less. The Americans won not because of the clothes but because of the choreography.” De la Renta also gave credit to the self-assurance and theatricality of the American models and their way of moving. “What made our show was the black models,” de la Renta said. “There is zero question about that.”

After the show ended, everyone rushed backstage with congratulations. Baker came looking for Blair, her sweet doppelgänger who had been the star of the American portion. “Where is she?” Baker asked Fallon.

“I knew who ‘she’ was,” Fallon says. “I went and got Billie. Josephine Baker reached out and touched her face. She said, ‘I came to Paris in 1922. And you came to Paris tonight.’ ”Josephine Baker performed live for the finale of the French portionJosephine Baker

The French designers were generous with their compliments, in part because it was the performance that had wowed them, not the clothes. The clothes were not feats of technical wizardry. Instead, the magic was the way in which the presentation connected the clothes to contemporary life. The joie de vivre of American fashion had been made plain by the models. The clothes had been shown with personality, movement, and individuality. Givenchy and Saint Laurent were enamored with the way in which Blass and de la Renta had allowed the models to bring expressiveness to their work, something that was not part of the French fashion vocabulary. This transformation on the runway was akin to shifting from oil on canvas to photography; there was spontaneity, realism, and beautiful imperfection.

Saint Laurent was especially delighted with Burrows because of the way he had bridged the divide between contemporary street culture and the atelier. His clothes were alive because of the models, and his models seemed relevant and effervescent because of his clothes. 

“To have Saint Laurent tell you, ‘You make beautiful clothes,’ it was enough for me. It was like the crowning moment of the trip,” Burrows says. “Saint Laurent was the king of fashion at the time.”Yves Saint Laurent at a pre-party at Maxim’s held by Baron Alexis 
de Redé.Yves Saint Laurent at a pre-party at Maxim’s held by Baron Alexis 
de Redé

The evening continued with a midnight supper hosted by Guy and Marie-Hélène de Rothschild. The multicourse dinner was held in the King’s Apartments, accessed through the Hall of Mirrors, which was lined with footmen. When the Americansentered, they were greeted with a standing ovation, cheers, and applause.

“I remember floating down in a Stephen Burrows gown with a long train that never ended. It was a rainbow, a butterfly dress. It was just fantastic,” Darden recalls. “The French looked at us like we were creatures from outer space.”Gloria Guinness and Andre Oliver at the de Redé party. Photograph by Reginald GrayGloria Guinness and Andre Oliver at the de Redé party. Ph. by Reginald Gray

The guests were seated at 83 tables, each covered in royal blue linens printed with gold fleurs-de-lis in an echo of the theater. The tables were scattered across five rooms within the apartments, which were illuminated only by warm, flickering light from white tapers in gold candelabra. There were endless rows of stemware. Each place setting included a large golden gift box of Revlon fragrances. The guests dined on assorted pâtés, smoked fish, truffle-infused ham, chilled beef and duck, and desserts that reminded Darden of spun gold. It was all accompanied by a steady stream of 1965 Château Lafite Rothschild and 1969 Bollinger champagne.

Karan couldn’t stop staring at the haute cuisine and the formal settings. “The portions were this big,” she recalls, making a teeny-tiny circle with her fingers. “There were 12 forks and 13 spoons!” 

There was no toast that evening, no pronouncement of a winner in the runway battle. There was just the insistent chatter of more than 800 guests and models against the background of unobtrusive music.

“The Americans were in seventh heaven, drunk with joy. They’d had a remarkable exhibition of clothes and creativity,” Nemy recalls. “The French were happy too—not miserable. The Americans knew what they had done.”

On that snowy night at Versailles, the American designers shone brightly onstage. Black models were a triumph, a thunderclap of glory. The tale unfolded in France, but the story was wholly American: a culmination of social shifts, ambition, idealism, and magic.

The Battle of Versailles

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Book review

Robin Givhan, who won the Pulitzer Prize in 2006 for her Washington Post fashion criticism, has done the hard work. In The Battle of Versailles: The Night American Fashion Stumbled Into the Spotlight and Made History, Givhan distills cogent points about fashion against a backdrop of one real-life glittering showdown in Paris.

It’s educational, but this is no textbook. Versailles is full of intrigue and tension, fashion designers Mean Girl-ing each other, Oscar de la Renta and Halston getting in delicious snits. Liza Minnelli and Josephine Baker show up. So do Andy Warhol, Rudolph Nureyev and Kay Thompson, fraught with plastic surgery but full of Funny Face energy.

The story revolves around a 1973 fundraiser to restore Versailles, the palace of King Louis XIV of France. Eleanor Lambert (and Versailles curator Gerald Van der Kemp), probably the most effective fashion PR woman in American history, dreamed up the idea.

Eleanor LambertEleanor Lambert

Lambert was on a mission to raise the profile of the American fashion designers she represented. And to do that, she knew she had to conquer France.

Why? Well, here’s why Givhan’s book should be required reading for all fashion students, or anyone who considers themselves fashion-literate.

Paris dictated fashion for the entire Western world. The word “couture” has become an annoying mall catchall, but couture is actually a revered French tradition centered around a religious devotion to personalization and fit. American department stores just copied the work from ateliers like Dior and Balenciaga, literally, and Givhan explains how.

But changing social norms, sexual freedoms, civil rights and advancements of women in the workplace began to change how people dressed. That ushered in more creativity and caused a market for ready-to-wear items. The whole thing made French traditionalists uneasy, even while their own customers became interested in things off racks.

Then came Versailles. The event was never marketed as a Franco-American war, but of course that’s what it was. In some ways it was even bloodier, because it was passive-aggressive.

Ten designers came to Versailles from France and America. Givhan explores each of the American designers, from egomaniac Halston to reliable Bill Blass to helpful yet proud de la Renta to aimless upstart Stephen Burrows. They all had disdain for the fifth designer on the bill, career clothier Anne Klein, who dared to present — shudder — separates.Baron Guy de Rothschild, curator of the Versailles gerald van der Kemp and Grace KellyBaron Guy de Rothschild, curator of the Versailles Gerald van der Kemp and Grace Kelly

A cadre of new black models shook up the American presentation, bringing personality and a dance sensibility to the stage. The wild spectacle played against the palatial backdrop of Versailles, pitted against the couture of Yves Saint Laurent, Marc Bohan for Christian Dior, Hubert de Givenchy, Emanuel Ungaro and Pierre Cardin.

Givhan’s depth of reporting is evident. She offers many names to keep track of, but tells the story with a chatty sensibility that never feels slow.

Versailles is a treasure trove of interviews, from Klein’s then-assistant Donna Karan, to de la Renta, who died in 2014. The book has a tone of affinity for de la Renta, whom Givhan describes even at the end of his career as the “sometimes grumpy, always charismatic eminence gris.”

Versailles offers plenty of cocktail party tidbits: the fact that Burrows created his famous “lettuce hem” by accident; that France removed a law banning trousers on women only in 2013.

And then there are the bigger points Givhan makes. Did the American pluck shown at Versailles transfer to our current celebrity-driven fashion world? Were the black models really revolutionary, or simply a fleeting oddity for the bored and gilded crowd? What is fashion’s state of diversity today, and what does it say about the things we hold important?

They are questions worth asking, even for those who are not sure why.

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Documentary

DVD cover

The documentary Versailles ’73: American Runway Revolution is for sale on Amazon.com & iTunes.

Website: http://www.versailles73movie.com/

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info:

http://www.wmagazine.com/fashion/2015/03/robin-givhan-the-battle-of-versailles/photos/

http://www.tampabay.com/features/books/review-robin-givhans-the-battle-of-versailles-a-riveting-fashion-history/2223696


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Stella Jean, self-taught Italian-Haitian Designer

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Stella Jean

Stella Jean (born 1979) is an emerging Haitian-Italian fashion designer and former model, whose cultural identity often provides inspiration for her eponymous label.

Jean was born and raised in Rome to a Haitian mother, Violette Jean, and an Italian father, Marcello Novarino. She studied political science at Sapienza University of Rome, before dropping out to model for Egon von Fürstenberg, fashion designer and ex-husband of Diane von Fürstenberg. It is here where she realized that she would rather make the clothes than wear them.

F/W 2012-’13 collectionstella-jean f/w 2012-'13

stella-jean f/w 2012-'13

stella-jean f/w 2012-'13

stella-jean f/w 2012-'13

She began receiving attention at Italian Vogue’s “Who Is On Next” contest in 2011, when she won second place, after she twice failed to qualify. Jean was rewarded with €5,000, which gave her the chance to establish her label and produce her next collection, which she showed in Rome, with the help of a Milan-based showroom. ‘It was pretty tough at the beginning. I didn’t even know how to buy fabric, pay factories, how much fabric was needed, and so on. But I had constant support from Alta Roma and the editors at Italian Vogue.’

Jean has since garnered the support of industry heavyweights, such as Suzy Menkes , and most of all, Giorgio Armani , who personally selected her spring/summer 2014 collection to show at his 550- Teatro show space in Milan, as well as lending his communications team – the first time he has ever shared both with another designer.

S/S 2013 collectionStella Jean s/s 2013

Stella Jean s/s 2013

Armani’s gesture proved to be a cornerstone moment in her career. The collection that Jean sent down the runway was full of bold colours and mismatched patterns in ladylike 1950s and 60s silhouettes. The models wore knotted fabric headbands and coloured flowers in their hair, shirts were knotted over colourful bras, waists were nipped in and the oversized accessories were as riotous as the clothes. Jean took her final bow wearing a T-shirt that read grazie mr armani. They had met two days previously at an event organised by Italian Vogue and Jean was so overwhelmed that she cried in front of him. ‘I felt so small talking to such a giant,’ she told me. During the show he wasn’t sitting in the front row, but appeared backstage to congratulate her. He had watched from behind the scenes and loved it.

S/S 2014 collection Stella Jean s/s 2014

Stella Jean s/s 2014

Stella Jean s/s 2014

Stella Jean s/s 2014

Stella Jean s/s 2014

 

For her spring/summer 2014 collection, Jean travelled to Burkina Faso, west Africa, with the International Trade Centre’s Ethical Fashion Initiative, a United Nations project, to source local fabrics in underprivileged areas. She met artisan weavers and embroiderers and, overwhelmed by the wealth of talent, returned home brimming with hand-woven striped fabrics and ideas. In April 2014 she was selected by the Victoria and Albert Museum in London to exhibit several outfits in its Glamour of Italian Fashion 1945-2014 exhibition.

S/S 2015 collectionStella Jean s/s 2015

Stella Jean s/s 2015

F/W 2015 collectionStella Jean f/w 2015-'16

Stella Jean f/w 2015-'16

Stella Jean f/w 2015-'16

Jean’s heritage and family continue to inspire her. For womenswear she cites photographs of her mother and grandmother, hence the 1950s and 60s silhouettes of her clothes, with a cinched-in waist and exaggerated fullness at the hips. For her menswear line she draws on memories of her late father’s classic Italian style. She calls it a ‘wax and stripes philosophy’: the wax fabrics from her mother’s heritage combined with the stripes from her father’s shirts from Turin. She describes her own personal style as ‘mannish’. ‘I do wear feminine circle skirts on occasion, but I’m usually dressed like a man, often in men’s clothes. I was very close to my father so I wear some of his things. And I love Church’s shoes.’

S/S 2016 collectionStella Jean s/s 2016

stella-jean-ss-2016

F/W 2016-’17 collectionStella Jean f/f 2016-'17

Stella Jean f/f 2016-'17

stella-jean-fw-2016

S/S 2017 CollectionStella Jean s/s 2017

Stella Jean s/s 2017

Stella Jean s/s 2017

Stella Jean s/s 2017

Stella Jean s/s 2017


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